Harinandan R
Founder's Office
Market entry, GTM, and founder-office operator. Entrepreneurship aspirant with a focus on consumer brands.
Skills & Tools
- GTMGTM
- Brand MarketingBrand Marketing
- Go-to-Market StrategyGo-to-Market Strategy
- Market ResearchMarket Research
- Unit EconomicsUnit Economics
- Business PlanningBusiness Planning
- Founder's Office OperationsFounder's Office Operations
- Cross-functional Project ManagementCross-functional Project Management
- EntrepreneurshipEntrepreneurship
- 0-to-1 Execution0-to-1 Execution
About Me
I work at the intersection of strategy and execution. My background covers market entry, business development, and consulting-adjacent work in FMCG and functional beverage, with a lot of hands-on financial modeling and GTM planning along the way.
I'm an entrepreneurship aspirant. The long-term goal is to build my own consumer brand, and I'm using the years before that to learn how businesses actually get built: how a market is chosen, how a product reaches its first customers, and how the numbers hold together underneath it.
I do my best work in early-stage teams where the role isn't fully defined: founder's office, GTM, growth, or brand. I'm comfortable owning a problem from the first spreadsheet to the first launch, and I care more about what gets shipped than how the framework looks. Based in Delhi.
Work Experience
April 2026 - August 2026
Founder's Office
TheEndorse
Was a key player in onboarding academia and institutions to the platform. Went from 0 to 16 lakhs in revenue.
Played a key role in user acquisition, went from 0 to 1450 users including 200+ employees.
Drove acquisition planning around LinkedIn, Meta, and SEO/GEO, with a clear focus on employee-led growth.
Worked on pitch deck refinement, investor readiness, and fundraising support.
Designed employee-first referral messaging and community flows to get employees to join the platform and share job
Built AI-assisted content and automation workflows using n8n to scale research, content production, and growth.
Sept 2025 - Feb 2026
Chief of Staff
SATTARA VEG CAFE
Built and scaled founding operations for a restaurant generating ~₹3.5 lakh/day, owning P&L, hiring, GTM, and tec
Shaped brand positioning and pricing for Kerala’s vegetarian dining market, using a market-gap lens to improve co
Built billing, revenue tracking, and procurement systems from scratch to bring visibility and control into daily
Worked across functions to align execution on launch priorities, business performance, and operating efficiency.
May 2022 - March 2025
Senior Systems Engineer
COGNIZANT
Built automation workflows and IaC solutions, cutting manual tasks by ~20% while optimizing costs and security.
Managed AWS cloud infrastructure for enterprise client, ensuring high availability and proactive issue resolution
Drove cost optimization across compute and storage, improving spend efficiency while maintaining performance SLAs
Partnered with cross-functional DevOps teams to troubleshoot deployments and improve reliability across
environment
Education
2026-2027
Strategic Business Management
MASTERS' UNION
2017-2021
Civil Engineering
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
Selected Work
QSR Revenue Recovery Case Study
A Kerala-based independent pizza QSR chain with 23 outlets experienced a 12.44% sales decline over 6 months, losing approximately 15% of annual revenue. This case study documents the diagnostic process, strategic findings, and 180-day turnaround roadmap that projects 35-50% revenue recovery with 400-600% ROI.
Kidult Toy Market Research
The global toy industry is undergoing a structural shift as adults increasingly buy toys and collectibles for themselves, creating a distinct "kidult" segment that now accounts for roughly one quarter to nearly one third of toy sales in mature markets. This segment is growing significantly faster than the overall toy market, driven by nostalgia, pop‑culture IP, mental‑health benefits, and social‑media‑enabled collector culture. In India, the overall toys and games market is expanding on the back of rising incomes, e‑commerce, and policy support, while early evidence suggests a rapidly emerging kidult cohort in urban centers, though official statistics are still sparse.
Certifications
AWS Certified Solutions Architect - Associate
AWS Certified Cloud Practitioner
Bloomberg Finance Fundamentals Certification
